Building a Relationship With Your Tasting Room Audience

Join us for this virtual event to learn different ways to tell your story and build brand loyalty!

Language: English

Building a Relationship With Your Tasting Room Audience

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The mantra, "people buy from people, not businesses," clearly signifies that your customers want more from you than just the goods and services you offer. During Building a Relationship With Your Tasting Room Audience we will look at different ways to tell your story and build brand loyalty. With consumers having several choices as to how they spend their discretionary income, and as the competition among businesses increases, businesses need to be strategic in conveying their purpose, connecting with customers, and remaining relevant.

This event is funded by a PDA Specialty Crop Block Grant ME# C940000781 and offered in partnership with Penn State Extension, Penn State Continuing Education, Berks Campus.

This event is being offered at no charge to participants. Registration is required to receive the link to access the webinar. Registrants will also receive access to the webinar recording.

Who is this for?

Current and future tasting room owners
Tasting room staff
Tasting room managers
Tasting room designer

What will you learn?

Articulating your business's "story"
Developing a cause marketing strategy to demonstrate you care
The importance of surveying customers to gain insight into needs and wants and further show that you are creating a consumer-centric business

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