Farm Markets

Management

There are lots of things you’re responsible for if you want to run a farmers market. On this page, you’ll find a range of helpful resources. Learn about farmers market management, best practices, and farm market safety.

Farmers Market Management and Best Practices

Farmers markets come in many shapes and sizes, but management skills and best practices are common to them all. All retail food facilities, including farm markets and farm stands, have to be inspected and licenses by the PA Department of Agriculture (PDA). A guidebook has been issued to help farmers markets and people selling products through a retail farm market or farm stand meet the regulatory requirements.

Rules and regulations have to be followed, and these are important for setting guidelines for vendors at a farmers market. Legal incorporation of a farmers market is one of the legal issues you might have to contend with.

If you want to increase your market day bottom line, take some time evaluating how you plan to sell your products. Prospective customers will expect to see certain things from you. When you get ready for farmers market season, consider signage, displays, and telling your story.

Developing a roadside farm market is a viable alternative to community farmers markets. However, it does require a great deal of planning and a thorough examination of a wide range of issues. A basic understanding of some accounting principles is key for managing cash flow for your market. Financial support is available via Community Supported Agriculture.

Farm Market Safety

Food safety practices must be in place at every point along the farm-to-fork continuum, including farmers markets. Ensuring food safety at farmers markets is an important responsibility of the vendors. The Farmers Market Food Safety Resource Guide provides detailed information on food safety concepts and includes practical tips and checklists.

Farm market safety also involves preparations for natural disasters. See what you can do to prepare your market, vendors, and shoppers for what might come next.

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  1. Retail Farm Market School: Managing Your Data
    Webinars

    Free

    Retail Farm Market School: Managing Your Data
    When 05/08/2023
    Examine types of quantitative data (numbers) and qualitative data (stories and opinions) and techniques for gathering and putting them to work without hiring data analysts. You learn how to make intelligent business decisions based on the data you have collected.
  2. Photo by Kiara Marks
    Articles
    Expanding Your Farm Market
    By Miranda Harple, Becky Clawson
    How Plum Creek Market started with a produce wagon and expanded into a 15,000-square-foot market and creamery.
  3. Lewisburg Farmers Market
    Articles
    Farmers Market Licensing Requirements
    By Brian F. Moyer
    The Pennsylvania Department of Agriculture (PDA) is tasked with the licensing and inspection of retail food facilities in the Commonwealth.
  4. Retail Farm Market School: Expanding Farm Sales with E-Commerce
    Webinars
    Free
    Retail Farm Market School: Expanding Farm Sales with E-Commerce
    When Watch Now
    Recorded May 10, 2022
    During this virtual event, you will learn about expanding your farm sales to online so that customers can shop from the comfort of their own homes.
  5. Retail Farm Market School: Effective Merchandising
    Webinars

    Free

    Retail Farm Market School: Effective Merchandising
    When Watch Now
    Recorded May 5, 2022
    This virtual event will teach you about best practices for designing effective product displays and store layouts that result in customer engagement and increased sales.
  6. Project Shows Farmers Markets Are Essential Businesses
    Articles
    Project Shows Farmers Markets Are Essential Businesses
    By Brian F. Moyer
    Farmers Market Data Collection Project 2021 demonstrated for the first time what markets mean to the local food economy in Pennsylvania.
  7. Peaches at a farm market / Image credit: Miranda Harple
    News
    Extension Team Awarded Grant to Strengthen Farm Markets
    Date Posted 12/1/2021
    The three-year project will develop education, assistance, and networking opportunities for farmers markets and retail farm market operations, to remain competitive in a changing market landscape.
  8. Under the Ground Helps Businesses Grow From Customer Feedback
    News
    Under the Ground Helps Businesses Grow From Customer Feedback
    Date Posted 12/1/2021
    Under the Ground provides businesses with valuable qualitative customer feedback, peer networking, and immersive educational experiences.
  9. Produce Auction Tour and Information Session for Buyers
    Webinars

    Free

    Produce Auction Tour and Information Session for Buyers
    When Watch Now
    Recorded Oct 5, 2021
    Learn the nuts and bolts of buying at an auction, take a tour, and hear from a real auctioneer during this event!
  10. Auction carts and item tags. Credit: Chester County Planning Commission
    Articles
    4 Benefits of Buying at the Produce Auction
    By Becky Clawson, Jeffrey Stoltzfus, Brian F. Moyer
    Produce auctions allow farmers to sell their bounty efficiently, leaving more time for farming. Here, we set the record straight on produce auctions.
  11. Photo credit: Frans Van Heerden from Pexels
    Articles
    Asset Mapping for Farmers Markets
    By Becky Clawson, Jay Eury
    Farmers markets are essential businesses and community spaces. Asset mapping is a process that can help markets grow despite limited resources.
  12. Farmers Market Manager Conference
    Webinars

    Farmers Market Manager Conference
    Learn from fellow market managers during this annual virtual event and gain the skills to enhance and improve your farmers market.
  13. COVID-19: Vendor Tests Positive or Exposed to Someone Who Has
    News
    COVID-19: Vendor Tests Positive or Exposed to Someone Who Has
    Date Posted 8/18/2020
    What is a farmers market manager supposed to do if, or when, one of their vendors tests positive for COVID-19? What is the public health best practices to follow? And how do we communicate about these actions?
  14. Image of a cyclone. Photo credit:  Comfreak from Pixabay
    Articles
    Farm Market Disaster Resources
    By Brian F. Moyer, Dana Ollendyke
    This listing describes resources that are available to farmers and farm markets during disasters.
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