Business Management

Business Growth

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  1. Image: Pixabay
    Articles
    Agritourism Diversification: A Business Planning Questionnaire
    By Sarah Cornelisse, Claudia Schmidt, Lynn Kime, Christi (Graver) Powell
    Selecting or making changes to the products or experiences that your agritourism business offers demands that you thoughtfully plan out how the new venture fits into your current business operations. This article guides you through relevant issues.
  2. Modern Merchandising: A Walking Tour
    Workshops

    $20.00

    Modern Merchandising: A Walking Tour
    When 01/10/2023
    Length 2 hours, 30 minutes
    Take a walk with us as we explore a few specialty retail stores and discover how customers are drawn in using creative display techniques and other unique in-store shopping experiences.
  3. Retail Farm Market School: Sustainability – Delivering Hype or Hope?
    Webinars

    Free

    Retail Farm Market School: Sustainability – Delivering Hype or Hope?
    When 05/22/2023
    Learn about what customers want when they say they value sustainability and how businesses react to the demand. We will explore some of the standard sustainability claims and give tips for communicating your sustainability efforts to consumers.
  4. Farmer demonstrates soil health at SARE Field Visit Credit: Nicole Thompson, Penn State Extension
    News
    Deadline Approaching for Farmer Grants
    Date Posted 11/1/2022
    The deadline to submit a Farmer Grant is November 15, 2022 to Northeast Sustainable Agriculture Research and Education (SARE)
  5. pixelcreature/Pixabay.com
    Articles
    Understanding Payment Card Industry (PCI) Compliance for Your Ag Business
    By Sarah Cornelisse
    Credit and debit cards were the top two payment instruments used by consumers in 2020 (Federal Reserve Bank of San Francisco). Ag and food businesses that accept these payment instruments must ensure the security of the systems and data involved.
  6. Helping Build Farm Success with Tech
    Videos
    Helping Build Farm Success with Tech
    Length 5:46
    Augmented reality, blockchain, broadband, RFID, and connected digital devices may soon offer new opportunities to enhance efficiency and competitiveness.
  7. Under the Ground Helps Businesses Grow From Customer Feedback
    News
    Under the Ground Helps Businesses Grow From Customer Feedback
    Date Posted 12/1/2021
    Under the Ground provides businesses with valuable qualitative customer feedback, peer networking, and immersive educational experiences.
  8. Source: Micheile Henderson, Unsplash
    Articles
    Working with Vendors at Your Agritourism Business
    By Sarah Cornelisse, Christi (Graver) Powell, Claudia Schmidt, Jackie Schweichler, Esq.
    Contracting with vendors to provide additional products or experiences is a way for agritourism operators to enhance the visitor experience, however several issues should be fully considered prior to inviting a vendor to operate at their premises.
  9. Six Steps to a Highly Effective Organization
    Webinars

    Six Steps to a Highly Effective Organization
    This event helps organizations’ leaders identify the group’s strengths and weaknesses to provide concrete steps that increase organizational effectiveness.
  10. Image: S. Cornelisse
    Articles
    Shipping Dairy Foods Direct to Consumers
    By Sarah Cornelisse, Ginger D Fenton, PhD
    Shipping of dairy foods direct to consumers is on the rise as online purchases are increasing. This article covers essential packaging and shipping issues that dairy processors will need to navigate for success.
  11. Agriculture: Working for You
    Videos
    Agriculture: Working for You
    By Jennifer R Fetter, Capri Stiles-Mikesell, Ruthann Sitko, Christi (Graver) Powell, Dwane Miller, Phillip Hoy, Chelsea Hill, Melanie Barkley, Nicole Santangelo Thompson, Cassie Yost, Stephenie Coffman
    Learn more about the essential role agriculture plays in bringing food, fiber, and more to your lives!
  12. Refining the Retail New Normal: Clean and Safe Point of Sale Interactions
    Webinars

    Free

    Refining the Retail New Normal: Clean and Safe Point of Sale Interactions
    When Watch Now
    Recorded May 19, 2020
    Part of the Refining the Retail New Normal Webinar Series, this live webinar focuses on creating a sanitary payment exchange for all in-person sales.
  13. Refining the Retail New Normal: The Customer Experience
    Webinars

    Free

    Refining the Retail New Normal: The Customer Experience
    When Watch Now
    Recorded May 15, 2020
    Part of the Refining the Retail New Normal Webinar Series, this live webinar covers the new systems in place for customer shopping experience including curbside pick-up and ordering online.
  14. Image: bigstockphoto.com/Proxima Studio
    Articles
    E-Commerce for Ag Business: Advantages and Challenges
    By Sarah Cornelisse
    This article will overview the advantages and challenges that a farm, food or ag business owner may be facing when deciding whether to implement e-commerce.
  15. Refining the Retail New Normal: Creating Safe and Clean Retail Interactions
    Webinars

    Free

    Refining the Retail New Normal: Creating Safe and Clean Retail Interactions
    When Watch Now
    Recorded May 8, 2020
    Part of the Refining the Retail New Normal Webinar Series, this live webinar will review how to develop and maintain a clean work environment and space for customers to shop.
  16. Refining the Retail New Normal: Best Practices for the Future
    Webinars

    Free

    Refining the Retail New Normal: Best Practices for the Future
    When Watch Now
    Recorded May 6, 2020
    Part of the Refining the Retail New Normal Webinar Series, this live webinar will address the future of consumer needs after COVID-19.
  17. Photo: Bigstockphoto.com/Le Quang Nhut
    Articles
    E-commerce Payment Methods
    By Sarah Cornelisse
    Consumers have multiple payment method options when making online purchases. For businesses implementing e-commerce its important to understand the forms of payment that consumers use, and prefer, for online purchasing.
  18. Source: Working Farm_Nicholas A. Tonelli from flickr.com
    Articles
    Growth Strategy: Year-Round Sales for Farm and Food Businesses
    By Molly Berntsen, Maria L Graziani
    Finding ways to diversify your income or extend your farming season can be an essential ingredient in ensuring that your business continues to thrive and be sustainable year after year.
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