Ornamentals and Floriculture

Business Management

Learn how to grow flowers and ornamentals for profit. Use Penn State Extension’s extensive resources for information on managing ornamentals and floriculture, including how to start a landscape or greenhouse business or cut flower production, and best practices in the green industry.

Growing Flowers for Profit

If you enjoy flower gardening and want to turn your hobby into extra income or a new business, growing flowers for profit can be very rewarding. Flowers are one of the most profitable plants to grow and can produce some of the highest returns. Penn State Extension’s Flower Trial Field Day takes place every year and showcases the best performing annual and perennial flowers being offered the next spring.

There are several other green industry business opportunities such as a landscape, lawn, nursery, or greenhouse business. Greenhouse production can be year-round and provide valuable cash flow throughout the year. Cut flower production offers excellent opportunities for small-scale and part-time farmers.

Many resources are available to help green industry beginners. You can find courses for learning the basics such as planting, mulching, and watering, the pruning basics, and pruning ornamental trees and shrubs. Being able to recognize symptoms and signs of plant health problems and assessing plant diseases, pests, and problems are also fundamental skills to learn.

Flower Farming Business Management

Flower farming can be a very rewarding green industry career path. Penn State Extension has an excellent guide to help you get started. Running your own flower farming business is a continual learning curve, but there are always experienced professionals willing to share their expertise and knowledge at Green Industry Conferences.

You also have certain rules and regulations that are crucial for you to understand. Do you, for example, need to obtain a pesticide license to comply with Pennsylvania pesticide laws? Pesticide license holders and landscape professionals can keep their knowledge up to date at Turf and Ornamentals Conferences.

Something else for you to consider is how to develop a business plan. It acts as a “road map” to guide the future of your business or venture. An understanding of marketing is fundamental to the success of your business, and you have to know how to write a solid marketing plan.

When you first start your business, being able to estimate and bid for landscape installations is an important business skill to learn. Landscape plans play a vital role in the process, as does the machinery and equipment you’ve got available to do the job at the right time for the least cost.

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  1. Estimating and Bidding for Landscape Installation
    Workshops

    $250.00

    Estimating and Bidding for Landscape Installation
    When Multiple Options Available
    A two-day intensive workshop created to guide landscape business operators on how to create profitable installation bids.
  2. Photo: Tom Ford, Penn State
    News
    Pivoting is the Key to Economic Survival in Uncertain Times
    Date Posted 1/14/2021
    Sometimes a business pivot arises out of an extreme necessity and at other times it is part of the natural evolution of the market as it matures.
  3. Employee Landscape Training: Reading Landscape Plans
    Online Courses

    $19.00

    Employee Landscape Training: Reading Landscape Plans
    Sections 4
    Length 2 hours
    This course helps businesses train beginner and seasonal employees to read landscape plans in order to place hardscapes and plants in a landscape. Earn PCH credits.
  4. Penn State Extension Offers New Basic Training Online Courses for Landscape Industry Workforce
    News
    Penn State Extension Offers New Basic Training Online Courses for Landscape Industry Workforce
    Date Posted 3/11/2020
    Penn State Extension, working with the landscape industry, is offering a new online workforce training series aimed at new and seasonal landscape industry employees.
  5. Employee Landscape Training: Pruning Basics
    Online Courses

    $19.00

    Employee Landscape Training: Pruning Basics
    Sections 6
    Length 2 hours, 30 minutes
    This course helps landscape businesses train beginner and seasonal employees in pruning trees, shrubs, vines, and herbaceous plants, and apply the skills at work. Earn PCH credits.
  6. Image courtesy of wearebloom.org
    News
    BLOOM! A Movement to Improve the World Through the Power of Plants
    Date Posted 4/30/2018
    In response to rising plant blindness among American youth, a new campaign is inspiring young people to appreciate the plant world, and to see themselves engaged personally and professionally in that world.
  7. The Green Industry
    Articles
    The Green Industry
    The green industry in Pennsylvania consists of four main categories, landscaping, ornamentals, floriculture, and turf and each has unique markets and strengths.
  8. How good is your greenhouse water?
    Articles
    Water Quality Checklist for Greenhouse Growers
    By Lee Stivers
    A quick check of the quality of water you use for irrigation and pesticide application can save you time and headaches in the future.
  9. Flower Production
    Articles
    Cut Flower Production
    By Thomas Ford, Lynn Kime, Jayson K. Harper, Ph.D., Steve Bogash
    The specialty cut-flower business may fit well into a small-scale and part-time farming operation.