Fruits and Vegetables: Roadside Market

Are you interested in marketing directly to customers? By offering your farm products at a roadside stand, you may be able to increase your sales and give customers access to fresher products. The publication "Roadside Stand Marketing of Fruits and Vegetables" from The University of Georgia describes some tactics for increasing customer spending, salesmanship, educating consumers, impulse purchasing, creating signage appropriate customers driving by, and many more helpful topics. 

"One of the business objectives should be to increase the average per-visit customer expenditure for fresh produce and value-added products. One way to increase per-visit sales is by increasing impulse purchasing (unplanned purchases)...The following are some suggestions to encourage impulse purchases:

• Create displays that emphasize special products.
• Change displays often emphasizing different products.
• Be flexible enough to change displays that aren't selling.
• Have a person on-hand to provide assistance and answer questions.
• Create a friendly, comfortable atmosphere.
• Offer only high-quality products."