Market Channel Matchmaking

Selecting a market channel mix that works for your needs depends on a variety of factors; join us to discuss your options! New and experienced business owners are welcome to attend.

Language: English

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During Market Channel Matchmaking, we will discuss the benefits and drawbacks of a variety of wholesale (intermediated) and retail (direct-to-consumer) outlets and considerations for selecting the market channels that best meet your business’s needs. We will also discuss the importance of market channel diversification for risk management. The event is well suited to both new business owners and experienced business owners who want to re-evaluate their market mix!

Determining where and how to sell your products can be arguably more important than what products to grow and sell. There’s no one-size-fits-all approach to getting your products to market. Selecting a market channel mix that works for your needs depends on a variety of factors including your social preferences, access to labor, product volume, risk tolerance, and financial goals.

This event is being offered at no charge to participants. Registration is required to receive the link to access the webinar. Registrants will also receive access to the webinar recording.

Who is this for?

New and beginning farmers
Experienced farmers
Intermediary food businesses
Value-added food makers
Food entrepreneurs

What will you learn?

Benefits and drawbacks of various market channels
How to evaluate your market channel mix
Risk management through diversification

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