Retail Farm Market School: Expanding Farm Sales with E-Commerce
- Language
- English
The rise of online shopping has allowed farm businesses to find new customers and capture sales with or without a physical storefront. Thanks to e-commerce, shoppers can support the farmers they trust from the comfort and convenience of home or wherever they get online. During Retail Farm Market School: Expanding Farm Sales with E-Commerce we will discuss the considerations for taking your sales online, how to make e-commerce a part of your overall business and marketing strategies, what to consider when comparing e-commerce platforms and services, how to navigate the costs of online sales and more. We will also hear from Eliza Walton of Sinking Creek Meats, who sell their products online as well as through traditional market channels.
This event is part of the Retail Farm Market School series. Look for our other events, peer exchanges, and online courses.
Funding for the Retail Farm Market School series was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant 21FMPPA1052. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.
This event is being offered at no charge to participants. Registration is required to receive the link to access the webinar. Registrants will also receive access to the webinar recording.
- New and beginning farmers
- Experienced farmers
- Value-added food & beverage producers
- Farm market business owners and managers
- Nursery business operators
- How to get started with e-commerce
- Costs and considerations when choosing a platform
- How to build e-commerce into your business and marketing plan
- Common challenges and opportunities with online sales

