Retail Farm Market School: The Price Is Right

Explore factors to think about when selecting your product prices, reasons to resist defaulting to market pricing, and tips for navigating circumstances that require price changes.

Language: English

Retail Farm Market School: The Price Is Right

Skip to the beginning of the images gallery

During Retail Farm Market School: The Price Is Right, we will discuss factors to consider when setting your product prices, reasons to resist defaulting to market pricing, and tips for navigating situations that require price changes. Your product prices largely dictate your customers’ perception, market position, and profitability. There are several standard methods for setting prices, but how do you choose the most effective for reaching your business goals? And when does it make sense to ditch the formula and go with your gut?

This event is part of the Retail Farm Market School series. Look for our other events, peer exchanges, and online courses.

Funding for the Retail Farm Market School series was made possible by the U.S. Department of Agriculture's (USDA) Agricultural Marketing Service through grant 21FMPPA1052. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.

This event is being offered at no charge to participants. Registration is required to receive the link to access the webinar. Registrants will also receive access to the webinar recording.

Who is this for?

Farmers
Food entrepreneurs
Grocers and farm market operators
Farmers market vendors

What will you learn?

Pricing strategies for your products and services
Responding to inflation and changing input costs
Communicating pricing (and changes) to customers

Write Your Own Review

Only registered users can write reviews. Please Sign in or create an account

How do I access a webinar?

When you register for a webinar, you will also receive email instructions to help you access the webinar.

How long is a webinar?

Every webinar is different. To find the length of a specific webinar, please refer to the webinar description.

If I register for a webinar, but am unable to attend the live session, can I view a recording of the webinar at a later time?

All webinars require you to have access to the internet. It is also recommended that your device has sound. Please refer to the webinar description to learn if there are special requirements for viewing a specific webinar.

Can a recorded webinar be viewed multiple times?

In most cases, yes! If a webinar is recorded, there is no limit to how many times the recording can be viewed.

What materials will I need for a webinar?

What devices and browsers are supported for webinars?

Webinars can be accessed on most desktops, laptops, and mobile devices. Webinars are compatible with most up-to-date browsers. Please refer to the webinar description to learn about any special requirements for a specific webinar to ensure your device is supported.

Is there technical support for webinars?

You will receive instructions for accessing a webinar after registration. It is recommended that you log in to the webinar a few minutes early to make sure that you are not experiencing any technical difficulties. If you are experiencing technical difficulties, please let us know using the contact information available on the webinar description.

Will I be given the opportunity to ask questions during a live webinar?

In most cases, yes. Most live webinars give participants an opportunity to ask questions and communicate through a chat box. The chat box is actively monitored, and the presenter(s) will facilitate communication.

Are webinars accessible for people who require special needs or services?

We strive to ensure our webinars are accessible to everyone. If you need assistance accessing a webinar, please visit the "Contact Us" form using the link in the footer of this page. We will be glad to assist you.

Who do I contact if I have a question about a specific webinar?

Contact information is available on every webinar description. If you have a question about a specific webinar, please use the contact information available on the webinar description.